Pakistan has allowed the United States to use TV ads to publicize its rewards for terrorists. Previously, these ads, including $25 million for Osama bin Laden, were only seen on on posters, matchbox covers, newspaper ads, and the Internet. Over $50 million in rewards have been paid out, and the U.S. has learned that the rewards have to be offered with the right incentives (relocation of the informer and his family) in order to work. Sometimes, the informer is an entire tribe or family, and some negotiations are neccessary before the suspect is delivered.